Lead Product Marketer, Financial Institutions

As Lead Product Marketer for Financial Institutions at OpenZeppelin, you own how the company positions, launches, and sells its solutions to banks, asset managers, and financial market infrastructures. You lead go-to-market strategy for new institutional solutions from positioning through launch and adoption, and equip Sales with the tools and assets to win deals. You work AI-native by default, building workflows and tools that help you research faster, create better content, and deliver sales assets tailored to every account.

What you'll do

• Own positioning and messaging for institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona
• Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption
• Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current
• Run AI-powered competitive and market intelligence by building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership
• Build use-case and solution pages directly in the CMS, explaining clearly what OpenZeppelin offers, who it is for, and why it matters
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities
• Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently
• Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team
• Close the loop with product owners by bringing customer and market feedback into roadmap and packaging discussions
• Measure what matters by defining launch and adoption metrics and reporting on results

What you bring

• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business
• An AI-native way of working: you build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you have built
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals
• Strong project management skills and comfort working through compliance and approval processes

Nice to have

• Experience in product marketing for services such as security, consulting, or professional services, not only software products
• Experience building web pages through a headless CMS such as Sanity
• Familiarity with blockchain technology and smart contract development
• Experience running beta, pilot, or design partner programs
• Experience with HubSpot or similar marketing automation tools

What we offer

• 100% remote work, with the requirement that you be located between UTC-5 and UTC+2
• Flexible time off
• 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus
• Up to $500 in home office equipment support
• Medical insurance
• Learning and development opportunities
• A monthly stipend for your preferred co-working space
• Company gatherings around the world to meet your teammates

About OpenZeppelin

OpenZeppelin is the security standard onchain finance is built on. Founded in 2015, the company combines AI-native security tooling with deep research and audit expertise to support leading institutions and crypto-native teams. OpenZeppelin's open-source Contract Libraries have facilitated over $35 trillion in onchain value and are used by 10 of the top 10 tokenized money market funds and 9 of the top 10 stablecoins by market cap.