Social Media Manager

As Social Media Manager at BC Game, you own the voice of a global crypto-first gaming brand across X, Instagram, TikTok, YouTube and every platform where the community gathers. You set social strategy and content calendar for both the casino and sportsbook, and lead the social team in Melbourne, including a Social Media Coordinator, Designer and Video Editor.

What you'll do

• Set the social strategy and own the content calendar, planning around sports fixtures, product launches, promotions and audience trends
• Define and protect the brand voice so every post feels unmistakably BC Game
• Lead and develop the social team, setting clear targets for reach, engagement and growth, and building processes that enable fast publishing without compromising quality
• Work closely with Community, Brand and Creative, Product and the wider Marketing team to ensure every post is on-brand, timely and compliant with platform rules
• Report on performance to the Head of Marketing and use data to refine strategy

What you bring

• At least 5 years of experience in social media, including at least 2 years leading a team
• Intimate knowledge of social media platforms, formats and trends
• Strong iGaming, sports betting or online casino experience
• A proven ability to set strategy and targets, and to deliver against them
• Strong copywriting and a confident editorial voice
• Experience working in a startup or fast-scaling environment, and comfort with changing priorities
• Full Australian working rights (permanent resident or citizen); this role does not offer sponsorship

Nice to have

• Familiarity with crypto and Web3 brands and the communities around them
• Experience running social for a global brand across multiple markets and languages
• Experience with live sports and reactive content

What we offer

• Competitive salary, reviewed annually
• Real ownership of social for a global brand, with the team to deliver it
• Health and wellbeing support
• Brand new, central Melbourne office, stocked with snacks and drinks
• Team lunches and regular company events

About BC Game

BC Game is one of the world's leading crypto-first gaming companies, with a global community of millions of players accessing more than 10,000 games and over 100 cryptocurrencies across casino and sportsbook platforms. Built on a belief in transparency and provably fair games, the company moves at pace to shape the online gaming industry rather than follow it.