Sr Product Marketing Manager, Platform

As Senior Product Marketing Manager for Platform at Chainalysis, you own the positioning for the Chainalysis platform as a whole and turn it into the lifecycle campaigns and programmes that drive adoption, usage and expansion across the customer base. This is a horizontal role working across every segment, suited to a problem solver who starts from what customers are trying to do and what gets in their way, then works back to what Chainalysis offers. You are metrics-savvy and know what moves the needle.

What you'll do

• Define and evolve the Chainalysis story: what the intelligence enables, why Chainalysis is meaningfully different, and why the whole is worth more than any one part
• Build the messaging that lets go-to-market teams tell that story consistently
• Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on
• Build lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy, covering onboarding, activation, expansion and renewal
• Spot expansion patterns that hold across segments and turn them into cross-sell and upsell plays, including the trigger, message, proof, and asset a seller uses
• Explain the commercial model in the customer's terms, so buyers can see how what they use connects to what they get
• Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience
• Produce strategic content that moves conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays
• Partner with Product, Product Marketing, Go-to-Market and Enablement teams to turn the strongest narratives into field tools sellers can find and use
• Turn churn, win-loss, field feedback and competitive signal into sharper positioning, and measure what reflects business health

What you bring

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook
• A track record of positioning that changes how customers and sellers see a problem and connects many capabilities into one value story
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics
• Exceptional writing and editorial judgment; you can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging, and you know the difference between jargon and precision
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders

Nice to have

• Experience with blockchain, digital assets, or crypto-native financial infrastructure
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology
• Familiarity with consumption- or usage-based pricing and packaging

About Chainalysis

Chainalysis is the blockchain data platform, making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence.